Category: Email Marketing

  • Case Study: 1,640 Law Firms Around NYC in a Single Export

    Case Study: 1,640 Law Firms Around NYC in a Single Export

    Introduction

    New York City is one of the most competitive legal markets in the world. A mid-size digital agency recently needed to generate a comprehensive lead list of law firms across the five boroughs for a legal-tech client. Here’s how they pulled 1,640 verified leads from Google Maps in a single campaign.

    Step 1: Define the Market

    • Target: Law firms in Manhattan, Brooklyn, Queens, Bronx, Staten Island.
    • Focus on firms with websites, open hours, and 3+ reviews.

    Step 2: Zone-by-Zone Export

    • Manhattan: 730 listings
    • Brooklyn: 450 listings
    • Queens: 300 listings
    • Bronx: 110 listings
    • Staten Island: 50 listings

    Each borough was searched and exported separately.

    Step 3: Clean the Data

    • No duplicates.
    • Standardized phone numbers into E.164 format.
    • Categorized by “Family Law,” “Corporate,” “Criminal Defense,” etc.

    Step 4: Enrich the Leads

    • Pulled emails from websites.
    • Verified deliverability during upload to CRM .
    • Tagged firms by borough and specialty.

    Results

    • Final file: 1,640 verified firms.
    • Import into Salesforce complete in under an hour.
    • Outreach campaign launched same week.

    Lessons Learned

    • Micro-zoning is crucial in large metros.
    • Deduplication saved ~7% of the list.
    • Email enrichment boosted deliverability rates to 96%.

    Conclusion

    This case proves that large-scale lead generation is possible directly from Google Maps, as long as you structure exports carefully and clean the data before import.

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  • Finding Public Business Emails from Google Maps Data

    Finding Public Business Emails from Google Maps Data

    The Challenge

    Google Maps provides phone numbers and websites — but rarely email addresses. For agencies running outreach campaigns, emails are essential. Here’s how to bridge the gap legally and efficiently.

    Step 1: Extract Business Websites

    Most Maps listings include a website field. Export this along with the business name.

    Step 2: Crawl Websites for Contact Info

    Use crawlers or scraping tools to find:

    • “Contact Us” pages
    • “About” pages
    • Footer email addresses
    • Schema markup (often includes emails)

    Step 3: Use Built-In Email Discovery

    Instead of relying on third-party services, BizLeadInfo has email discovery built directly into the platform. This services connect domain names to verified business emails.

    Step 4: Verify Emails (Integrated in CRM / Email Platforms)

    Email verification doesn’t have to be a separate step. Many CRMs and email platforms, such as Mailster for WordPress, handle verification automatically.
    When this feature is enabled, invalid emails are filtered out during import or campaign setup — ensuring only verified addresses are used, without requiring a manual verification process.

    Step 5: Respect Privacy & Compliance

    • Always use publicly available business emails.
    • Avoid personal Gmail/Yahoo accounts.
    • Honor GDPR/CCPA regulations.

    Case Example

    A New York agency exported 895 accountant businesses:

    • Found websites for 577.
    • Extracted 323 emails from sites.
    • Verified list at 98% deliverability.

    Conclusion

    Google Maps alone won’t hand you emails — but paired with website scraping and enrichment tools, you can build clean, compliant business email lists that power campaigns.

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