The Speed Imperative
Time kills deals. For agencies and sales reps, the ability to generate a qualified local lead list in minutes is a competitive advantage. Here’s how top agencies are doing it.
Step 1: Define Target Segments
- Vertical: Law firms, restaurants, gyms, salons.
- Location: By city, ZIP code, or neighborhood.
Step 2: Use Google Maps Efficiently
- Search with precise keywords (“Italian restaurants in Chicago”).
- Zoom into micro-zones for better accuracy.
Step 3: Export & Format Data
Tools now allow you to:
- Pull 500+ businesses instantly.
- Export into Excel/TSV.
- Clean phone numbers and addresses.
Step 4: Enrich & Filter
- Add public e-mail addresses automatically.
- Filter by: Category, Zip, Website, e-mail, phone, review score, number of reviews, etc.
Real Agency Workflow
📍 Case Study: A digital marketing agency in Miami:
- Area: Miami metropolitan
- Niche (search term): “Dentists”.
- 738 results exported in 2 minutes.
- Uploaded into HubSpot → sequences running same day.
Pro Tips
- Work in micro-zones (downtown, suburbs).
- Standardize categories (“Dentist” vs “Orthodontist”).
- Run regular searches — businesses open and close weekly.
Conclusion
Building local lead lists no longer takes hours of manual effort. With the right tools, agencies can go from search to outreach in under 5 minutes, winning more clients with less friction.